Rightmove AI Tools: Vendor Reporting & Missed Calls Solved

The Daily Grind That Costs Agencies More Than They Realise

Estate agency teams face a persistent tension between delivering a great client experience and keeping up with operational volume. Two tasks sit at the heart of that tension: keeping vendors informed about how their property is performing on portals, and making sure every inbound enquiry gets a proper follow-up.

Neither task is complex. Both are time-consuming. And both, when handled poorly, erode vendor trust and let warm leads go cold.

The consequences are felt across the branch, not just at the front desk.

• Vendor calls asking for performance updates pull negotiators away from active deals
• Portal data is technical and hard to translate into plain English quickly
• Missed calls during busy periods leave enquiries without a timely response
• Follow-up opportunities are identified too late, or not at all
• Coaching on call quality is inconsistent because there is no systematic record to work from

Why These Problems Have Persisted

These are not new frustrations. Agents have lived with them for years. The reason they persist is not a lack of willingness — it is a lack of the right tools at the right point in the workflow.

Portal performance data has always been available, but interpreting and communicating it has required manual effort. Call handling has always been important, but reviewing and acting on call data has been a manual, time-intensive process that most branches simply do not have capacity for.

• Performance reports are data-rich but not client-ready, requiring agents to translate them manually for every vendor conversation
• Call volume during peak hours means some enquiries are inevitably missed with no structured recovery process
• Follow-up workflows tend to rely on individual memory and initiative rather than systematic prompts
• Coaching on call quality requires managers to listen back to recordings, which rarely happens at scale

What Forward-Thinking Agencies Are Doing

The agencies making progress on these problems are not waiting for a single solution to fix everything. They are auditing their existing workflows, identifying the specific points where time is lost or leads go cold, and then layering tools onto those points.

That approach — workflow-first, then technology — is what separates agencies that see genuine efficiency gains from those that add tools without changing habits.

• Mapping the full inbound enquiry journey to identify where follow-up most commonly breaks down
• Reviewing vendor communication frequency and quality before introducing automated reporting tools
• Using call data to identify coaching opportunities rather than relying on ad hoc observation
• Treating AI-generated output as a starting point for agent review, not a finished product

Addressing the Problem Directly: What Rightmove Has Built

Rightmove launched two AI-powered tools, each targeting one of the two core problems above with a specific, practical capability (Estate Agent Today, 2026).

AI-Generated Property Performance Summaries

This tool turns one of Rightmove Plus's most widely used reports into a simple explanation that agents can show directly to vendors (Estate Agent Today, 2026). It removes the translation step that currently consumes agent time on every vendor call.

• Converts raw portal data into client-ready language without manual effort
• Developed in direct response to agent feedback, according to Rightmove (Estate Agent Today, 2026)
• Available to all agent partners regardless of package (Estate Agent Today, 2026)
• Gives vendors a clearer picture of how their listing is performing
• Reduces the number of inbound vendor calls chasing performance updates

Call Intelligence

Call Intelligence automatically summarises each call, identifies its purpose, and highlights key opportunities — and is also designed to support coaching and training (Estate Agent Today, 2026).

• Available to partners on Optimiser Edge packages (Estate Agent Today, 2026)
• Surfaces follow-up opportunities that might otherwise be missed
• Creates a structured record of call content to support branch-level coaching
• Reduces reliance on individual memory for identifying next steps after a call

The Valuation Pipeline Context

These tools sit alongside Rightmove's AI-enabled Online Agent Valuation tool, launched earlier in 2026, which increased valuation enquiries by 50% in the first half of the year (Estate Agent Today, 2026). That figure sets the commercial benchmark against which the new tools will be judged.

• A 50% increase in valuation enquiries demonstrates that AI tooling on the portal can move commercially significant metrics (Estate Agent Today, 2026)
• Performance summaries and Call Intelligence address the downstream challenge of converting that increased enquiry volume into instructions
• Together, the three tools form a connected pipeline from enquiry generation through to vendor communication

Implementation Roadmap for Agency Owners

Getting value from these tools requires more than switching them on. The technology surfaces opportunities — acting on them is still a human responsibility. Here is a practical sequence for introducing both tools without disrupting existing workflows.

• Step 1 — Audit your current missed-call and follow-up process before activating Call Intelligence. Understand where the gaps are so you can measure whether the tool closes them.
• Step 2 — Confirm your package. Call Intelligence is available on Optimiser Edge packages. If your branch is not on that tier, assess whether the capability justifies a package review.
• Step 3 — Brief your team on how AI-generated summaries and call records will be used. Make clear that the output is a starting point for agent review, not a replacement for judgement.
• Step 4 — Set a review cadence. Use Call Intelligence data in team meetings to identify coaching opportunities on a regular, structured basis rather than reactively.
• Step 5 — Track vendor communication frequency before and after introducing performance summaries to establish whether the tool is reducing inbound update requests as intended.

The Business Case in Plain Terms

Rightmove's AI tooling is not a peripheral feature update — it is a direct response to the operational friction that costs UK estate agencies time and instructions. The 50% lift in valuation enquiries from the Online Agent Valuation tool shows that AI on the portal can move numbers that matter commercially. The two new tools address what happens next: keeping vendors informed without manual effort and ensuring no call goes unactioned. For agency owners on Optimiser Edge packages, the question is not whether to explore these tools — it is whether your workflows are ready to make use of what they surface.

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References

• Estate Agent Today. (2026). Rightmove unveils new help for agents. Estate Agent Today. https://www.estateagenttoday.co.uk/breaking-news/2026/11/rightmove-unveils-new-help-for-agents/